Jessie J officially joining the cast of “The Voice” (UK)

After being invited as a guest-host on The X-Factor, Jessie J has now been selected to be part of UK’s adaptation of The Voice.

The concept of the show has already been adapted in the United States last year and has gained much popularity and success. Featuring Christina Aguilera, Adam Levine, Blake Shelton and Cee-Lo Green as coaches, the idea is to turn their back on the participants so they only concentrate on their voice before looking at them. If they like what they’re hearing, the celebrities would press a button to select the participant and coach him/her throughout the season.

Here is what Jessie had to say:

”It’s all about the voice. I love the idea of being a coach and a mentor and not a judge. I wanted to be involved. They approached me and I was well up for it.”

In the show, contestants will get through on the strength of their voices rather than how they look, with “blind” auditions. The singer said that was what attracted her to the show.

“One of the reasons that I love it is because it is a coach,” she said. ”It’s not telling someone whether they’re good or not. It’s helping them find their voice and who they are and making it something that they could give to the world.”

Jessie J insists she has the credentials to take part in the show, despite releasing her debut album earlier this year.

“For me, there’s that feeling of, ‘Have I done enough to coach someone?’ But I’ve learned a lot. I’m 23 and I meet a lot of young people, singers and songwriters that want to blossom and they ask for my advice and my opinion because I’ve experienced it. By the time the programme starts it’s going to be another six months time and there’ll be a lot more that has happened.”

(more on BBC Newsbeat)

The Voice UK will broadcast its first episode this spring on BBC 1.